If you increase your income by $100,000 next year, will life be better?
In 2013, 150 Personal Trainers will Get “It”. . .
and as a result
Will Earn Over $150,000 each Without Any Limitation
Personal Trainers earning professional income? Want to be one of them?
You Can!
There isn’t a single secret that will separate genuine personal trainers who earn upwards of $150,000 annually from those who fall close to the average ($29,000 - $44,000 a year). There is, however, a system that can take anyone with a depth of fitness knowledge from struggle to mastery, and for the first time ever I’m making it available in a form that any trainer can utilize . . . and any trainer can afford. The catch is, I’m only selling 150 copies of the protected system, the greatest course ever developed to help personal trainers break out of mediocrity and into a true sense of prosperity.
This system isn’t “new.” It’s the compilation of a 30-year career during which I fell on my face so many times it’s a wonder I still have a nose (although I did start with lots of nose in the middle of my face). The best part about falling on my face was, each time I got back up I was a little wiser and certain to never make the same mistake again.
The year I earned $26,000 for working near 60 hours a week led me to extreme burnout and financial distress. I crashed but didn’t burn. I learned, and the following year I more than tripled my income starting a new momentum (and working a refreshingly modest 35-hour week). The biggest change I made was . . . to stop doing “free” stuff. It wasn’t easy. I had learned early on that the key to marketing is . . . the free consultation, but I learned from the wrong people. I learned from people who weren’t earning real income as personal trainers. Some of my early "teachers" were health club executives who stood to benefit from my hard work, others were personal trainers who had heart but little financial wherewithal. Running into crisis forced me to seek out lessons, lessons from successful earners, and with the few insights that came my way, that “struggle” experience served me well.
STOP! Here's a Question. Do you want to earn more, love your career, and enjoy all the reward true professionals who better the lives of others in any field deserve? If not, you can stop. This is lengthy and the rest will waste your time. If, however, you answered "yes" to the question I just posed, read on knowing that whether or not you opt to invest in the course I'm releasing, you can learn the foundational secrets, sixteen of them to be exact, for only $5 with zero risk at all. If you are really ready to experience growth, don't let distrust, uncertainty or financial stress hold you back. Just read on with an open mind and a new sense of possibilty for your future. Onward . . .
I used to sell “packages.” That led to a false sense of financial security. there were days and weeks where my deposits were hefty. My bank account looked "fat." Unforutnately, much of the money needed to be serviced before I really owned it, and I'd go from fat bank account to emply band account with distressing speed. I found a better way to ensure consistent income. This simple shift in itself doubled my revenues.
I used to spend money on “marketing.” I found a better way, and soon learned that "saving money" instead of wasting money on advertising increased profits . . . majorly.
When I say I made mistakes, I don't mean tiny missteps. As I grew as a personal trainer I made some whoppers.
In my first big media appearance I offended the host . . . left the studio feeling like a jackass, certain I’d never be “on the air” again, and I must say that turned out to be the launch pad for appearing on over 1,000 TV and radio shows.
I signed an infomercial agreement with a major player and wound up in a legal battle that almost bankrupted me. I was prohibited from selling my programs, appearing in public or media, or personal training for months while the battle waged on. Wow, did I learn. Sure, I learned to get the right attorneys BEFORE I need them, but I gained amazing new insights into the world of media and marketing and have since generated millions of dollars in revenue as a result of those lessons.
I challenge you to find any fitness professional who has been deeper into every aspect of our industry, and more importantly, I challenge you to find any fitness professional who has walked the talk for 30 years and in that, served as the best kept secret behind a list of consulting clients that would make up a Who’s Who in the fitness industry.
Here’s what I can teach you:
►How to turn things around so your true strengths, your caring nature, your want to help others, your fitness passion, and your morality translate into a rewarding return rather than setting you up to experience overwork, underpay, frustration, and the other pitfalls that plague personal trainers.
►You'll make simple shifts in mindset and business practices that have a polarizing effect on the impact of your efforts. The walls come down, the opportunities reveal themseleves, and you wonder why you waited so long to reap your just rewards. And that's only the beginning.
You'll learn so much more . . .including . . . .
- How to generate $60,000 additional in the year ahead by focusing on only one new client per month.
- How to create and live your ideal calendar within 90 days.
- How to decide how much you want to work and how much you want to earn, and using a technique called Creative Tension, how to land right smack in the middle of whatever you envision (this is actually the art and science of turning dreams into reality and you'll amaze yourself with your power to do so).
- How to maximize the impact of the time you spend with each client, radically boosting your value and never infringing on your time.
- How to separate “who you are” from “what you do” so you are only “at work” when you choose to be, so you can realize, appreciate, and enjoy all that makes you who you are without having to be “on” all of the time.
- How to create a situation where you are not your business, but your business is the source of your prosperity.
- How to stand out above all other fitness, weight loss, or health options in your area.
- How to connect with the medical field in a way that positions you as a healer and established you to earn in line with MDs.
- How to market without spending and attract the largest segment of our adult population, a demographic the health club industry has never succeeded with.
- How to guarantee thrilling results for each and every client.
- How to identify and capitalize upon your unique traits and gifts, some that you never realized played into your career.
- How to step into the media light any time you choose with a compelling message that drives new clients to you like metal to a magnet.
- How to establish profit centers that run pretty close to autopilot and serve as pure revenue pumps.
- How to grow your business so it is no longer reliant upon your presence. This strategy gives you not only the freedom to vacation, to travel, and to explore other passions, but it also gives you the ability to build your business into a saleable asset, one worth 5 times annual profits. If your business is throwing off $200,000 a year (fully achievable with the Be Better Program principles), that’s a nice millon dollar payday the day you sell.
I know for some of you this sounds far from your reality. For some of you it may not sound believable. If you told me, when I was 23 years old, sitting on the beach, wondering where my next dollar was going to come from, that someday I’d earn more in a month than most of my friends were making in a year, I wouldn’t have believed you. Falling and seeking out ways of climbing back up brings a great deal of wisdom, and while you may not want for everything I’ve outlined above, I want you to know that the only two things holding you back are your mindset and the knowledge I can share. That’s it.
When I say the secrets are proven, I mean again and again and again and again. In 2004 my daughter was born. That’s the year I decided to stop traveling. I was typically on airplanes 45 weeks out of the year consulting with business leaders and empowering audiences. That’s the year I decided to focus on helping personal trainers find independence and prosperity. That’s the year I started my Be Better project.
The project has attracted over 100 high level personal trainers from all parts of the world. It allowed me to work with them, remote, via telephone and web, counseling them on the strategies of career development and personal and financial growth. It wasn’t designed for the masses. It was designed for those trainers who had the X factor, the indefinable trait that allows them to break out of mediocrity and follow through on the directives and initiatives I shared. I’d work with them in groups of 10 – 20 at a time, each for a period of 8 months, and the growth they found individually and collectively is staggering.
Now, for the first time ever, I’m taking all of the material from the Be Better program and putting it together in a 16-week package that shares virtually every secret that allowed them extreme growth.
Those trainers in Be Better who wanted to leave the confines of the health club industry left their situations and found financial independence.
Those trainers in Be Better who wanted to own their own studios today own thriving personal training studios.
Those who sought to “build a business” that operated without them did precisely that.
If you’ve ever looked at another fitness professional and wished you had or did what he or she had or did, you never have to wish again. You simply have to follow this one-of-a-kind 16-week career development programs for inspired, ambitious, personal fitness trainers.
Questions? Let me try to field some of them here . . .
“Hey Phil, if you’re so smart and such a big shot, how come I’ve never heard of you.”
I may not be the smartest, and I certainly never pretended to be a big shot, but I have been recognized for achievements in many areas of the fitness field. Prior to 2004, I sought exposure, traveled the globe, wrote for 14 magazines, did over 50 seminars a year, and spoke at virtually ever fitness conference. Today I maintain a much lower profile. I have vowed not to speak at more than two conferences a year. I’ve limited most of my educational efforts to the select group of fitness professionals who have joined me for my Be Better project, Career Conquest, or my Platinum group. My only intention in sending this is to continue to empower fitness professionals to step up, to achieve and command the respect, compensation, and joy they deserve. I’ve learned over the years, many people equate substance with fame. While some famous people may have substance, most of the most genuine and valuable relationships I’ve enjoyed have been with those who enjoy humble, quiet, but prosperous lives. It is that observation that directs my personal direction and affects many of the lessons I share. I am thankful that through the course of the years during which I was visible, and consulted with leaders, I’ve maintained an inside network of very ethical and driven people from all walks of life, many who opt to stay connected to my programs and lessons. You’re welcome to join them.
“Aren’t there lots of programs like this?”
This is simple to answer. No. I’ve been in the industry for 30 years, but I’ve been coaching fitness professionals for over two decades, and have built my career upon the concept of integrity. Every lesson I share is every lesson I’ve learned, personally, first hand. Nothing is conjecture. Nothing resembles “quick hit” or “make-millions-overnight” jargon. Every lesson is backed by explanations, by experiences, and by crystal clear direction aimed at giving you a new expertise, one that proves to be an extreme rarity in the personal training field.
“Can’t I learn this from the certification agencies?”
No!!!! While the “certification field’ is cluttered with curriculums, workshops and programs many of which are literally worthless, the few recognized certification agencies understand that “certification” is a credential indicating the possession of knowledge. They are not in the business of helping you build a prosperous business. At best you’ll learn surface principles and philosophies related to operating your business. Be Better is an in-depth journey taking you through very real learning experiences, each one leaving clues that paint the map for your future.
“Do I have to work hard?”
You do have to work. Hard is a relative term. You chose this profession because of your passion for fitness and desire to help others, so while you understand you must rely upon energy output, if you’re doing what you love, it rarely feels like hard work. I’ll show you how to create more peak experiences, to get more joy into your life and career, to thrill more people, and to relish in the power you gain to bring betterment to the lives of others as you are handsomely rewarded. If that sounds like “hard work,” perhaps this isn’t for you. If, on the other hand, you’d love to connect with inspirational people at higher levels, influence people with greater ease and confidence, and take part in exercises that help you better recognize your untapped potential, Be Better will prove to be the most thrilling 16 weeks of your life.
“Do I have to be on teleconferences and webinars?”
No. For the first time I’m making this program available in a format that is self-contained. Audio CD’s and published materials will all arrive within the first 10 days of January. If you begin the program immediately upon receiving it, you will see shifts in revenue and outcomes almost instantly and will have a much-enhanced career and income by the end of April 2013. You’re encouraged to follow one of the 16 lessons each week. Nobody will force you. Discipline is important here, but all of the information I’ve previously shared in webinars and teleconferences now comes to you in a single package, The Be Better 16-week course for guiding Personal Trainers to Stellar Professional Growth and Prosperity.
"What if I can’t do some of the exercises?"
Every exercise is something EVERY personal trainer I’ve coached through the Be Better project has been able to do. Earlier I said mindset is one of the few avenues of limitation that can hold you back. Approach this one-step-at-a-time 16-lesson plan with a sense of optimism. You’ll learn, as you go through the program, how to overcome obstacles. You’ll even learn to battle the “monsters” that prevent most personal trainers from ever recognizing their true potential, and win 100% of the time.
“Is the program guaranteed?”
Yes! You’ll be invited to complete on-line personal assessment forms every four weeks. If you complete the 16 weeks and for any reason are less than satisfied, you may return everything for a full refund.
“How much is it?”
OK, here’s the money question. Before I answer it, know that this is designed to reduce your money worry and increase the ease with which you generate revenues. I understand that many trainers, when they fist consider the Be Better course, will be in that place where every dollar earned seems to go to a mortgage, rent, or a utility bill. The 100+ trainers who went through the Be Better project courses with me invested $2600 in the program. In this self contained form I’m making it available for significantly less, and if you take advantage of this invite, if you register now, knowing the program will not be available until January 2013, you’re going to get started for only $19 + 11 for shipping and the balance will be handled in four installments of only $86.97 each. That’s more than 80% off of the $2600 price personal trainers have happily paid, as each found a return that far exceeded his or her investment. And, if that doesn't work for you . . . here's the sweetest offer ever. Read on and you'll find out how you can get the 16 Secrets That Escalate Personal Trainers to Prosperity for only . . . $5.00 with the same money back guarantee.
READY?
I’ll share, in detail, how it works and what you’ll receive, but note that this is ONLY available for 150 trainers. I’ve offered limited programs before and continue to receive “please can’t I get a copy” emails and requests for “The Vault,” a $1300 program offered only for 200 people back in 2005. The answer has been a firm and simple, “no.” There’s a reason. The strategies I share are not for the mainstream. They are designed to create leaders. By getting the secrets into the hands of a select group, those individual have a true opportunity to excel, to blow away any perceived competitors, and to enter each day as a personal trainer with a clear advantage, so I’m making this simple for you . . . right now!
$19 today. You’ll receive two powerful audio CD’s and an “unfair advantage” workbook to give you a start. In fact, the preliminary materials make up a program in and of itself.
I've named this groundbreaking system, a stunning prequel to the Be Better program, the (Almost) Unfair Advantage System for 21st Century Personal Trainers. While it's built upon a foundation of morality, ethics, and just reward, when compared with the long and perilous path most personal trainers have to follow to achieve any semblance of financial security, it almost seems unfair that a select few will have the power to escalate their careers and rewards so quickly.
What will you receive in the (Almost) Unfair Advantage System?
- The 16 Secrets, a 40-page booklet providing the principles that have evaded our industry as they’ve been used by professionals in medicine, in media, and in business to create mega-successes. The secrets, amassed over 30 years are now all yours.
- You’ll also receive Two Coaching CD’s, each one containing a private seminar in which I guide you to make the most of the 16 secrets. The first is titled "Using the 16 Secrets to Gain Every Edge,"the second, "Turning a Client Base of any size into a Prosperous Business"
- As if that isn’t enough, you’re also going to get a limited-edition workbook teaching you to Maximize the 16 secrets in 30 days, and remember, you won’t make a payment beyond your $19 initial investment until January 2013.
Listen to the CD’s, do the workbook exercises, and know that come January, you’ll receive one of a limited number of Be Better programs delivered right to your door.
Come January, with th 16 Secrets learned and mastered, you’ll receive
- 16 audio CDs, each one a powerful Be Better lesson
- The massive Be Better Academy workbook designed to change mindset, income, power, and influence
Remember, if you invest int he program now, you won’t be billed anything further (beyond the enrollment) until January 15th. On January 15th, and on the 15th of each of the three months following, you’ll be billed $86.97 and after the April 15th payment, your balance is paid in full and you’ll have seen impressive if not amazing changes in your confidence, your income, your awareness of your potential, and your professional career.
Click here to be one of the 150 select personal trainers
SPECIAL OFFER: If you read this all the way through, and you're intrigued but not quite ready, it's likely an issue of finance or belief. In other words, you're not sure this program can really deliver as promised or, whether or not you believe it you just can't afford to make the financial commitment right now. If you're interested but not ready, I'm going to provide a solution.
Consider this. If it were possible to invest five dollars and turn it into five thousand dollars, wouldn't it be foolish to resist the offer, especailly if it came without any risk at all?
$5 Turns Into $5,000, and that's only a beginning!
I know you'll raise an eyebrow at what I'm about to offer, but if you're not ready to commit to the full Be Better program (a program that will generate hundreds of thousands of dollars in returns in the years to come for the trainers who follow its prescriptions and adapt its principles) I'm providing an offer that would be foolish to refuse.
For $5 (yes, $5) you can instantly receive my 16 Secrets (the same secrets included in the (Almost) Unfair Advantage System , in pdf format available for immediate download. These aren't just theories, these are the actual secrets upon which I've built my business and the principles upon which I've helped fitness businesses of all sizes find prosperity. Why are they secrets? Because our industry remains immature. It wasn't shaped by fitness professionals, but it was the outgrowth of a health club industry that placed very little value upoon the personal trainer. The certification agencies grew to provide competence, but very few credible entities are teaching trainers to prosper. This isn't "get rich overnight" stuff. These are real principles that will serve you regardless of the economy, regardless of where you live, regardless of where you are in your career evolution.
Why am I charging something as insignificant as $5? Why don't I just offer it for free? I can give you 100 reasons, but the primary reason is, when you offer something for free, it becomes disposable. This is valuable. In fact, I'll guarantee it with a no-risk guarantee.
After you receive the materials, if for any reason at all you don't honestly believe the "secrets" are worth 1,000 times the nominal investment, if you don't feel that they will guide you to put more than $5,000 extra dollars in your bank account, just ask for your $5 back. You don't have to do or return anything.
After 100 copies of the 16 Secrets have been distributed (for $5), I'm going to raise the price to a still-ridiculous $69. I just want to get the first 100 into the hands of trainers who will use the information to recognize their true potential ASAP. $5 is less than you'd spend on lunch!
So . . . if you're ready to be one of the 150 trainers who will capture all of the benefits of the 8 month program with over 20 hours orf information, go ahead and order The Be Better Program with only $19 as an enrollment fee or . . .
If you're not quite ready, order my 16 Secrets for only $5.00 right now!